VP & Global Head, Marketing & Demand Generation
Sairam Vedam is VP & Global Head, Marketing & Demand Generation at Cigniti Technologies – a Global Leader in Independent Software Testing Services. He works on the positioning, marketing strategy, branding and communications for Cigniti. He and his teams have the responsibility to ensure that Marketing enables Cigniti’s software testing leadership across North America, UK & Europe, ANZ, Middle East and Asia. He leads the 360 degree Marketing function which transcends Media, Analyst, Strategic Alliances and Technology Partnerships, Global Events, Sales Enablement, Market Research & Analysis, and also drives the CSR initiatives. He works with Cigniti’s Executive Management and Leadership team towards Investor Communications and Annual Reporting. With 18+ years of extensive experience excelling in Marketing Leadership, Technology & Product Management, HR and Employer Branding, Sairam works to position Brand Cigniti as a market leader and the most respected organization in the area of Software Testing Services for global enterprises and software product development organizations across verticals. He works with technology and business leaders ensuring Cigniti becomes the preferred global testing partner. He works with Cigniti’s innovation teams on the global patents program of IP-led testing services. He has extensive experience in running software development and test engineering teams in the areas of Networking Protocols, Identity Management, Payment Platforms, Enterprise-grade Business Software Applications, Social Media, Mobile, Cloud and SaaS enabled products. This gives him an extra edge to position Cigniti’s software test engineering thought leadership across the world.
He was awarded by BBC Knowledge and CMO Asia as the greatest marketing influencer of 2017. Also, he has won the Most Influential Marketing Technology Leader award from the World Marketing Congress twice in a row for the years 2016 and 2015 and is part of the select list of top 100 marketers who are awarded this.
He had earlier worked with leading organizations like Pramati, Apere (Acquired by Citrix), Office of the CTO at CA, HCL-Cisco. He holds a Masters in Computer Technology and an executive program in Management from IIM-K. He graduated in a leadership program administered by CA technologies for young leaders.