Advisory Council Member
CIO, Board and Strategic Advisor. Carlos is a business driven and results-oriented IT and Shared Services executive, with extensive experience at the intersection of business and technology in Fortune 500 companies. A progressive leader with proven experience setting strategy, operationalizing innovation, driving execution optimization, and leading organizations at times of change. Carlos is globally experienced, tri-lingual, with ability to work across countries and diverse cultures.
Founder of CEA-Advisory LLC, an advisory practice that focuses on helping CIOs design Digital and IT Strategies to drive business and organization transformations; and helping emerging technology companies grow by tailoring its product offerings and building a compelling business proposition. As Hershey's CIO, Carlos led one of the broadest digital programs in the industry, including a comprehensive organization transformation required to deliver and sustain its digitization plan. Before joining Hershey, Carlos spent 28 years at Procter & Gamble, in a broad and diverse set of roles across several countries. He was CIO and Shared Services Leader for North America in 2011, Global Household Care CIO in 2009, and Global Food & Beverage CIO in 2000. He was P&G Latin America CIO in the late 1990's. Carlos also led P&G's IT Innovation from 2005 to 2009, putting in place an innovation framework to identify the biggest needs and build new concepts and prototypes. Carlos' areas of expertise are IT and Shared Services Leadership and Strategy, Strategic Partnership Models, and Digital Transformation Strategies that weave Consumer Engagement and Marketing, with Supply Chain, Digital Commerce, and Retail Execution via a strong Analytics backbone.
Currently, Carlos serves at Georgia Tech’s President Advisory Board, at the Board of Directors of the HITEC Foundation, at Incture Technologies Advisory Board, at Tricentis Growth Advisory Board, at NowSecure Market Advisory Board, and at Cigniti Technologies Growth Advisory Board. He also is a Strategic Advisor for Z-Scaler and Independent Advisor for ForgePoint Capital Cybersecurity Council. Carlos is a former Board Director and Secretary of HITEC -the Hispanic Information Technology Executive Council (2012 – 2018).