Sairamprabhu Vedam

Sairamprabhu Vedam

Chief Marketing Officer

As the Chief Marketing Officer of Cigniti, Sairam is seen as its global brand custodian whose award-winning experience oversees the planning and execution of strategic marketing initiatives, develops the long-term charter towards Cigniti’s digital play, and helps elevate Cigniti’s mindshare as a preferred services provider and thought leader amongst Cigniti’s customers, partners, analysts, media, investors, influencers and employees across 25 countries. Attributing to his notable expertise in strategic leadership roles, he also steers Corporate Development and M&A activities at Cigniti.

Among his significant contributions as Chief Marketing Officer, he led the widely-acclaimed rebranding and re-positioned Cigniti from a pure-play software testing and quality assurance services company to the world’s leading AI and IP-led Digital Assurance and Digital Engineering services company. Notably, Sairam successfully delivered this pivotal initiative within 9 months of re-joining Cigniti in 2022. As the brand custodian at Cigniti, he also curates Cigniti’s CSR and Sustainability program charters. In the marketing and digital engineering domains, he is globally recognized as an award-winning, branding, corporate strategy, and industry thought leader.

Sairam’s reputation began over 24 years ago and he has since evolved into a deep understanding of technologies, solutions, and AI & IP-led solutions that spearhead digital transformation. He has been conferred with accolades from BBC Knowledge Series, CMO Asia, World Marketing Congress from 2014-21, Enterprise IT, and Paul Writer for demonstrating impactful global marketing leadership consistently. In his rise as a marketing maven, Sairam has consulted as an external advisor with Bain & Company and held the role of Global CMO at Innominds, where he successfully re-positioned the brand from being an ISV-centric product engineering services player to a platform-led, AI-first, and enterprise-focused digital engineering and transformation services provider. Prior to Innominds, he was the Global CMO of, a market leader in enterprise conversational AI platform space. Before, in his first stint at Cigniti in 2012-17, he held the role of VP & Global Head of Marketing and Inside Sales. He has also been entrusted with leadership roles at Pramati, Imaginea (acquired by Accenture) Apere (acquired by Citrix), CTO’s office at CA Technologies, and HCL Technologies.

Sairam holds a master’s degree in Computer Technology from CIT, Coimbatore, and an executive master's program in management from IIM-Kozhikode. He is currently pursuing the Chief Strategy Officer Program (CSO) with NUS Singapore and has earlier completed a leadership program for young leaders in joint association with Harvard and CA Technologies. He is also an angel investor in EV, AI, Deep Tech, and SaaS startups, an avid blogger, industry speaker, and teaches at premier educational institutions.