• #Banking
    Case
    Study

    Customer Lifetime Value Model for a Leading Banking & Financial Group


    Abstract A marketing metrics study reveals that the probability of selling to a new prospective customer is 5%–20%, when compared to an existing customer is 60%–70%. A large banking and financial group wanted to enhance its revenue by retaining its customer base, assessing customer value, and targeting them with the right set of tailored products. Discover how Cigniti devised a Customer Lifetime Value Model for the bank and accelerated its customer retention and revenues.

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  • #Banking, BFSI
    Case
    Study

    Test Management and Automation for Digital Bank


    Abstract The convenience of digital banking is shifting the customers' preference to online banking services. UK's first digital bank wanted to offer a seamless banking experience via an application along with a validated biometric solution. Read how Cigniti’s domain expertise improved the quality of their mobile app and reduced costs and time to market.

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  • #Banking, BFSI
    Case
    Study

    Test Advisory Services for a Global Technology firm


    Abstract Customers today expect fast, easy, and convenient transaction services from their banks. A global self-service ATM provider company required urgent support for its functional, performance & automation testing needs to live up to such consumer demands. Cigniti was able to halve their test execution efforts, thus, reducing the test execution time by 40% and test cycle time by 25%. Read more.

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  • #Banking, BFSI
    Case
    Study

    Migration Testing for Banking sector


    Abstract The use of automation is the need of the hour for banking sector to derive maximum benefits at minimal efforts. A leading American bank needed assistance with migrating its test automation assets from WinRunner to QTP without causing migration-related business distractions. Know how Cigniti implemented WinQuick to reduce the migration time by up to 75% with zero run time risk errors.

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  • #Banking, BFSI
    Case
    Study

    Quality Assurance Support for Canadian Bank


    Abstract Internet and mobile banking have become the preferred channels to perform transactions for users worldwide. A leading bank in Canada wanted to bring stability and efficiency into its testing practices for providing a seamless banking channel to its customers. Know how Cigniti identified 30% of application defects and reduced the entire test life cycle by 25%.

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  • #Banking, BFSI
    Case
    Study

    End-to-end Testing for NBFC Organization


    Abstract Testing complex business-driven applications can be quite challenging for the FinTech companies. A leading NBFC organization wanted to minimize its production issues and establish an end-to-end testing process. Know how Cigniti brought down their month-end production issues to almost 0%.

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