Even Minor Glitches And Breaches Can Kill Brands

Even Minor Glitches And Breaches Can Kill Brands

Even Minor Glitches And Breaches Can Kill Brands. Read this article from Sairam Vedam, VP & Global Head-Marketing at Cigniti Technologies, talking about how such issues not only leads to financial losses but also smudges the image of the brand in the public sphere, and the role of Quality Assurance to prevent such situations.

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