Businessworld, 10 Mar 2021
A century after the 1918 flu, another pandemic struck the world. However, there is a world of a difference in the way the two pandemics have been navigated through and controlled, especially in terms of crisis communication. Today, we no longer need to dispatch boy scout armies to announce safety protocols and infection control guidelines to the general public. All the information that we need is available on the internet with only a few taps, sometimes even with just a voice instruction to smart assistants like Siri and Alexa.
In all fairness, hundred years seem like an ample period of time to bring about such a major transition. But since the invention of the world wide web about 30 years ago, the degree and scale of evolution of network technology have been unprecedented. As we gear up to leverage the 5G experience of negligible latency and real-time data transmission, it is interesting to see that the internet has transitioned from being a luxury almost a decade back to an absolute necessity to keep up with the constantly changing consumer needs and market dynamics.