How Airlines can offer customized experiences to the passengers Cigniti Technologies2020-04-30T20:41:29+05:30It is not possible to quantify customer experiences. Yet, they play the most important role in the success of businesses worldwide. In fact, as per the latest Salesforce’s State of the Connected Customer Report 2019, about 84% of customers say the experience a company provides is as important as its products [...] FacebookTwitterLinkedInEmail September 30, 2019 Read more...
How to get the most out of the holiday season? Make your site performance-ready Cigniti Technologies2019-09-26T18:51:02+05:30The holiday season, or shall we say the ‘shopping season’ is fast approaching. This year, the ecommerce sales in U.S. alone are expected to grow by 11.2% as compared to last year, amounting to a total estimate of $149 billion. As per McKinsey, US customers spent a record $850 billion in the weeks between last Thanksgiving [...] FacebookTwitterLinkedInEmail September 26, 2019 Read more...
Why Big Data is important in a customer-facing business Cigniti Technologies2020-04-30T20:41:46+05:30Market research and analysis has always been an integral component of the strategy-making process. Since the time when businesses’ focus shifted from what-we-want-to-sell to what-customers-actually-need, data started gaining prominence. However, data was not as easily available as it is now. Data collection used to be an extremely tedious process [...] FacebookTwitterLinkedInEmail September 23, 2019 Read more...
How to approach QA transformation: Challenges & best practices Cigniti Technologies2022-07-27T12:02:11+05:30As enterprises are becoming more consumer-focused, they are formulating strategies that takes care of the needs of their customers. The businesses today are centering their attention on delivering maximum user satisfaction. In the time when quality weighs above everything else, businesses need to ensure that they live up to [...] FacebookTwitterLinkedInEmail September 19, 2019 Read more...
The importance of testing mHealth apps for creating valuable patient experiences Cigniti Technologies2021-09-16T14:08:29+05:30The rising cost of patient care have resulted in the emergence of consumerism in healthcare. Today, patients expect a retail-like experience from their healthcare providers in exchange of the dollar bills they are spending. With this rapidly growing consumerism mindset of patients, the care providers must shift their care-delivery strategy [...] FacebookTwitterLinkedInEmail September 16, 2019 Read more...
The need for a digital ecosystem in the world of Maritime Cigniti Technologies2020-08-21T18:10:21+05:30With the digital awakening of the world, speed has surpassed size in terms of value and necessity. Customer loyalty has become old news. The modern consumers are more quality oriented than brand oriented. They would go where they will get quality products and valuable experiences, at speed. As customer-centricity has [...] FacebookTwitterLinkedInEmail September 12, 2019 Read more...
Biometric Data Security: To Secure Your Customers’ Personal Data Cigniti Technologies2024-01-17T13:46:47+05:30Amazon is reportedly testing a hand-scanning payment technology for escalating the checkout process at its Whole Foods outlets. Such a system will have the capability to complete a payment in less than 300 milliseconds. The hand-scan system leverages biometric information for payment authentication to eliminate the need for a [...] FacebookTwitterLinkedInEmail September 9, 2019 Read more...
Digital Revolution is at Your Factory Doors. How to Be Prepared? Cigniti Technologies2021-01-20T01:25:26+05:30Digital transformation is the high-hanging fruit that all industries are trying to grab. Many embarked on the journey quite some time again and are approaching maturity. Others are just starting out, seeing that it is inevitable and counterproductive to an organization’s success. In order to drive higher efficiency and productivity [...] FacebookTwitterLinkedInEmail September 5, 2019 Read more...
This Is How Microservices Testing Can Help You Manage Chaos Cigniti Technologies2019-09-04T11:40:30+05:30Microservices have been in vogue since the term was first coined back in 2011. Microservices architecture is alleviating businesses worldwide from their woes and worries of managing massive software applications. These monolithic applications were highly restrictive in terms of scalability, technology stack and framework, and maintenance. A minor change [...] FacebookTwitterLinkedInEmail September 3, 2019 Read more...
How to Empower Enterprise Agility with Test Automation Cigniti Technologies2019-08-30T18:20:26+05:30Continuous attention to technical excellence and good design enhances agility. This mantra for enterprise agility has always been publicly available as one of the twelve principles on which the Agile manifesto was defined. The question is, despite it being in existence for almost two decades, why aren’t more enterprises [...] FacebookTwitterLinkedInEmail August 29, 2019 Read more...