Market research and analysis has always been an integral component of the strategy-making process. Since the time when businesses’ focus shifted from what-we-want-to-sell to what-customers-actually-need, data started gaining prominence. However, data was not as easily available as it is now. Data collection used to be an extremely tedious process [...]
Since its inception in 2005, YouTube has been a rage. With a gargantuan library of videos, YouTube accounts for two-thirds of the videos that millennials are watching. A research study conducted by Google on the online video trends revealed that 6 out of 10 people choose online video platforms [...]
Forrester Research has stated that, 44-percent of enterprises use data analytics and mining to boost consumer response rates and generate insights that guide executives in developing relationship-driven strategies. Even a report released by Boston Consulting Group (BCG) states that 58-percent of chief marketing officers (CMOs) believe that search engine optimization [...]
Predictive Analytics as a concept has been widely applied across industries and businesses to derive the required inferences and take informed business decisions. Traditional Software Quality Assurance (QA) is shifting gears and taking on new responsibilities. Hence, there is an increasing need for teams to take an analytics-based approach [...]
Global leaders, business leaders, and high-flying executives are currently speaking at the World Economic Forum 2018 about Big Data and the power that it will bring not just for businesses but also for countries. On the same front there are contrary discussions happening around Cybersecurity and Data Protection. Terrorism [...]
Amidst the analysis of driving voluminous data, and the analytics challenges, there are concerns about whether the conventional process of extract, transform and load (ETL) is applicable. ETL tools quickly “intrude” across Mobile apps and Web applications as they can access data very efficiently. Eventually, ETL applications will accumulate industry [...]
According to a joint study by recruitment consultancy Robert Walters and Jobsite, 47% of recruitment Managers have anticipated increased demand for IT workers in 2017. The findings from the survey of 700 senior technology professionals indicated a rising demand for Business Intelligence (BI) and Big Data professionals. As per the [...]
The Startup buzz is gaining grounds and it has transformed the way enterprises strategize and operate. Startups are known to leverage various technologies that boost cost effectiveness, efficiency and time to market. For instance, thanks to the Open source platforms, today Startups have access to the best Big Data [...]
Several accounts of people leaving lucrative jobs in order to work for themselves have popped up repeatedly over recent times. Marketplace aggregators such as Uber have ensured that these dreams could be achieved by the average person. Concepts such as ‘ride sharing’ enable consumers to commute to their destination [...]
With the deluge of data being churned every day in businesses, organisations are turning to analytics solutions to understand what these huge volumes of data mean, and how can they help improve decision making. We need to chart a new course with data, which is to predict. Every organization that [...]
