The race to reach faster to the market and to become a preferred choice for customers is putting tremendous pressure on enterprises across diverse business domains. Every brand is building up strategies to ensure better and much better customer experience. Considering the focus is [...]
Saying that the desired user experience is essential for ensuring commercial success may sound clichéd, but it still holds true as every business is relentlessly working towards ensuring the same. Irrespective of the industry or the domain, the user experience is critical to ensure that [...]
A recent Gartner for Marketers report 2017 states that Marketing leaders are now accustomed to changes involving how brands engage with customers. However, by 2020, five technology shifts will catalyze transitions in both marketing strategies and organizations. Implementation of new technologies will require proper authentication [...]
Usability Challenges of Digital Transformation 2017 is being hailed as the Age of Customers and the Age of Digital Transformation where software development life cycle will be driven by end user experience causing a significant shift in the way how software is designed, developed, tested, [...]
