Transformation is the ground rule within the retail sector and it can happen in various ways – digitally, physically, conceptually, or in any way the industry wants it to be. In the current scenario, the retail segment is facing the challenges thrown by ecommerce [...]
Can today’s brands, corporates, and entrepreneurs communicate with their target audience the way they used to almost twenty years back? If you look back, the most prominent way of building brands and reaching out to your customers was via mobile phones, outdoor and multi-media [...]
Industry reports and Analyst feeds have been estimating and validating the ongoing growth figures in the digital commerce space. A report by Coresight Research states how growth in digital commerce has consequently resulted in the downfall of brick-and-mortar stores and large scale set ups [...]
Can an organization build a roadmap for a robust digital business strategy? Most enterprises believe that it is possible and being digital is attainable with the right flow of IT projects and planning. However, spinning the digital wheel is all about building capabilities across [...]
Can you imagine driving through a retail store for your groceries? Or an Autobot delivering your orders at your doorstep? Retail biggies have done unimaginable innovations to woo the right mix of customers, so anything on these lines is absolutely imaginable. Whether it is pop-up [...]
The retail sector always demands innovation and exclusive attempts to woo the customers. It can’t ever lose its charm! The challenges are immense, but the opportunities are massive. Can a robust Test Automation strategy help the retail sector hop over the challenges and tap the [...]
Does anyone remember Circuit City? It was one of the top U.S. electronics retailers that went out of business in 2009, as it couldn’t address the new-age needs of the customers. It finally succumbed to its inability to respond smartly and skilfully to the [...]
There’s online shopping. And then there’s multichannel retailing. “As online shopping continues to grow at the expense of store visits, the premium in the future will be on creating unique, brand-defining experiences that keep customers coming back—whatever the channel.” ~ PwC’s Annual Global Total Retail [...]
