Mankind is an unpredictable species – visionary but confused about the end goal, innovative but apprehensive to change, evolving digitally but demands personalization, needs an escape from reality but also wants to stay close to it. If you take a good look at the developments happening in each sector, [...]
As a consumer, when you order products online, how do you expect them to get delivered? Some key requirements are, the product must arrive on time, well-packed, and ultimately must give you an easy gateway to return it if it is not as per your expectations. All this has [...]
Transformation is the ground rule within the retail sector and it can happen in various ways – digitally, physically, conceptually, or in any way the industry wants it to be. In the current scenario, the retail segment is facing the challenges thrown by ecommerce and constant struggle to ensure [...]
Can today’s brands, corporates, and entrepreneurs communicate with their target audience the way they used to almost twenty years back? If you look back, the most prominent way of building brands and reaching out to your customers was via mobile phones, outdoor and multi-media marketing. Today, the overall customer [...]
Industry reports and Analyst feeds have been estimating and validating the ongoing growth figures in the digital commerce space. A report by Coresight Research states how growth in digital commerce has consequently resulted in the downfall of brick-and-mortar stores and large scale set ups due to the growing popularity [...]
Can an organization build a roadmap for a robust digital business strategy? Most enterprises believe that it is possible and being digital is attainable with the right flow of IT projects and planning. However, spinning the digital wheel is all about building capabilities across various fronts – culture, metrics, [...]
Can you imagine driving through a retail store for your groceries? Or an Autobot delivering your orders at your doorstep? Retail biggies have done unimaginable innovations to woo the right mix of customers, so anything on these lines is absolutely imaginable. Whether it is pop-up stores, magic mirrors, digital price [...]
The retail sector always demands innovation and exclusive attempts to woo the customers. It can’t ever lose its charm! The challenges are immense, but the opportunities are massive. Can a robust Test Automation strategy help the retail sector hop over the challenges and tap the opportunities? This infographic discusses various challenges [...]
Does anyone remember Circuit City? It was one of the top U.S. electronics retailers that went out of business in 2009, as it couldn’t address the new-age needs of the customers. It finally succumbed to its inability to respond smartly and skilfully to the growing popularity of online retailers [...]
There’s online shopping. And then there’s multichannel retailing. “As online shopping continues to grow at the expense of store visits, the premium in the future will be on creating unique, brand-defining experiences that keep customers coming back—whatever the channel.” ~ PwC’s Annual Global Total Retail Consumer Survey February 2015. Multichannel retailing, [...]
