Stay Ahead of Your Customers’ Experience in the Age of 5G

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Assuring digital experience while keeping up with technological upgrades is critical for today’s global organizations.

Fifth Generation Wireless (5G) is one such technology that will play a fundamental role and create opportunities to transform the digital experience.

As the name indicates, 5G is the fifth-generation cellular networks engineered to significantly surge the speed and responsiveness of wireless networks providing –

  • Superior Speed that can download any large file in few seconds
  • Greater capacity that is more than thousand times when compared to 4G
  • Gathering network in single platform and
  • Latency reduction

With an estimated upload rate of 10 Gbps and a peak data download rate of 20 Gbps, 5G is the impending revolution of mobile technology.

Through a landmark 5G Economy study conducted by Qualcomm, “5G is driving global growth with $13.1 trillion dollars of global economic output, $22.8 million new jobs created, and $265B global 5G CAPEX and R&D annually over the next 15 years. 5G’s full economic effect will likely be realized across the globe by 2035, supporting a wide range of industries and potentially enabling up to $13.1 trillion worth of goods and services.

5G is an amalgamated, more proficient air interface that is designed with a protracted capacity to deliver novel services, enable new deployment models, and empower next-generation user experiences.

It will extenuate the mobile ecosystem into new realms with superior speeds, high reliability, and insignificant latency.

The salient features of 5G will influence all the industries creating new use cases such as digitalized supply chain, benign transportation, remote healthcare, meticulous agriculture, digitized logistics, and many more, a certainty.

With the numerous features it brings to the table, 5G will have an immeasurable impact on the customer experience.

How will 5G impact Customer Experience

Based on the business model of this next generation wireless technology, 5G will have an astounding impact on the customer experience.

Many industry leaders believe 5G to be a vital enabler of digital transformation, given its potential.

The 2020 Gartner Market Guide for Digital Experience Monitoring predicts that “By 2025, 70% of digital business initiatives will require enterprises to report on digital experience.

5G is re-inventing the customer experience while restructuring the association and the working model between vertical industries and telecommunication companies for their connectivity requirements.

The widespread access to videos will transform the entire media landscape and will certainly boost customer experience.

According to IHS Markit’s 5G Is Here: Early Insights from Our Experts report, “Video usage is anticipated to account for 70% of mobile network traffic in 2022, a major spike from 47% in 2015. The 5G standard will also be critical to promoting the consumption of general live video.

While the IoT and smart device market are already flourishing, the advent of 5G will amplify that growth.

The connected devices are expected to multiply in the coming years and the 5G growth of IoT could help the device detect the issue independently thereby enhancing customer experience. Early detection of issues will avert causing more damage to the devices.

Artificial Intelligence (AI), Machine Learning (ML), and Big Data Analytics are being effectively used to personalize customer experience and identify the patterns of a customer. These technologies can use 5G to bring in revolutionary changes and raise the bar of customer experience.

According to Julie Ask, Vice President, Principal Analyst, Forrester,”5G is quickly coming to the forefront of consumer consciousness in the United States. The US-based wireless carriers are running commercials. Education and healthcare will take advantage of 5G speeds to deliver virtual services or tap into remote capabilities within their own environments.

Once we get to see a full-scale emergence of 5G, the sooner the enterprises adapt to it, the better it would be for their businesses.

5G will redefine the customer experience management of enterprise customers with immersive experience and personalized experiences.

Customer behavior, customer engagement, customer service, customer journey, customer expectations, customer patterns, customer loyalty, and the impact on customers are all going to change for good.

For enterprises to be a notch above their competitors, it is imperative to stay ahead of your customers’ experience in the age of 5G.

Watch this on-demand webinar featuring Ramnik Kamo, EVP, Chief Information & People Officer at Mavenir, Rashmi Varma, Founder & CTO at Innovate5G, and Mark Shorrocks, Strategic Partner at Schooley Mitchell, who spoke about staying ahead of your customers’ experience in the age of 5G.

Ramnik Kamo serves as Mavenir’s Chief Information & People Officer and is responsible for leading Mavenir’s Corporate Functions: Human Resources, Information Technology, Quality, Supply Chain, Sourcing, Procurement, Real Estate, Travel, and the Corporate Program Office. Prior to this role, he was Mavenir’s EVP Global Operations and CIO leading Customer Delivery and Support Services.

Rashmi Varma is the Founder & CTO at Innovate5G and is a 2016 “Women in Technology” award winner. She is a highly motivated professional with broad experience in Optical and Wireless communication, Internet of Things (IoT), Business Process Management & workflows, Optical/Packet Networks, Telecom, Application development software, Embedded and Education Technologies, internationally and within the US. She is instrumental in idea inception, business case development, investor pitches, monetization, and marketing strategies for several innovative solutions in Data Analytics and Education.

Prior to launching Schooley Mitchell business in 2020, Mark Shorrocks had a successful corporate career, spanning telecommunications, financial services, and professional services with extensive experience in vendor and project management, across operational, finance and information technology roles. His focus has always been in finding efficiencies and reducing costs. Backed by the collective strength of Schooley Mitchell, Mark can recommend cost-effective strategies that cut expenses by 28%. He is an independent advisor and strong advocate, committed to implementing cost-effective business solutions and cost-recovery measures for clients throughout North America.

In this virtual event, we’ve got the opportunity to engage with and learn from these global thought leaders on how 5G will transform digital experience.

Cigniti Technologies Limited, a global leader in providing AI-driven, IP-led, strategic digital assurance, software quality engineering, testing and consulting services, is headquartered in Hyderabad, India, with offices in USA, U.K., UAE, Australia, Czech Republic and Singapore. Leading global enterprises including Fortune 500 & Global 2000, trust us to accelerate their digital transformation, continuously expand their digital horizons and assure their digital next. We bring the power of AI into Agile and DevOps and offer digital services encompassing intelligent automation, big data analytics, cloud migration assurance, 5G Assurance, Customer experience assurance and much more. Our IP, next-gen quality engineering platform, BlueSwan helps assure digital next by predicting and preventing unanticipated application failures, thereby assisting our clients in accelerating their adoption of digital.

Author

  • Cigniti is the world’s leading AI & IP-led Digital Assurance and Digital Engineering services company with offices in India, the USA, Canada, the UK, the UAE, Australia, South Africa, the Czech Republic, and Singapore. We help companies accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership.

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