Stay Ahead of Your Customers’ Experience in the Age of 5G

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Assuring digital experience while keeping up with technological upgrades is critical for today’s global organizations.

Fifth Generation Wireless (5G) is one such technology that will play a fundamental role and create opportunities to transform the digital experience.

As the name indicates, 5G is the fifth-generation cellular networks engineered to significantly surge the speed and responsiveness of wireless networks providing –

  • Superior Speed that can download any large file in few seconds
  • Greater capacity that is more than thousand times when compared to 4G
  • Gathering network in single platform and
  • Latency reduction

With an estimated upload rate of 10 Gbps and a peak data download rate of 20 Gbps, 5G is the impending revolution of mobile technology.

Through a landmark 5G Economy study conducted by Qualcomm, “5G is driving global growth with $13.1 trillion dollars of global economic output, $22.8 million new jobs created, and $265B global 5G CAPEX and R&D annually over the next 15 years. 5G’s full economic effect will likely be realized across the globe by 2035, supporting a wide range of industries and potentially enabling up to $13.1 trillion worth of goods and services.

5G is an amalgamated, more proficient air interface that is designed with a protracted capacity to deliver novel services, enable new deployment models, and empower next-generation user experiences.

It will extenuate the mobile ecosystem into new realms with superior speeds, high reliability, and insignificant latency.

The salient features of 5G will influence all the industries creating new use cases such as digitalized supply chain, benign transportation, remote healthcare, meticulous agriculture, digitized logistics, and many more, a certainty.

With the numerous features it brings to the table, 5G will have an immeasurable impact on the customer experience.

How will 5G impact Customer Experience

Based on the business model of this next generation wireless technology, 5G will have an astounding impact on the customer experience.

Many industry leaders believe 5G to be a vital enabler of digital transformation, given its potential.

The 2020 Gartner Market Guide for Digital Experience Monitoring predicts that “By 2025, 70% of digital business initiatives will require enterprises to report on digital experience.

5G is re-inventing the customer experience while restructuring the association and the working model between vertical industries and telecommunication companies for their connectivity requirements.

The widespread access to videos will transform the entire media landscape and will certainly boost customer experience.

According to IHS Markit’s 5G Is Here: Early Insights from Our Experts report, “Video usage is anticipated to account for 70% of mobile network traffic in 2022, a major spike from 47% in 2015. The 5G standard will also be critical to promoting the consumption of general live video.

While the IoT and smart device market are already flourishing, the advent of 5G will amplify that growth.

The connected devices are expected to multiply in the coming years and the 5G growth of IoT could help the device detect the issue independently thereby enhancing customer experience. Early detection of issues will avert causing more damage to the devices.

Artificial Intelligence (AI), Machine Learning (ML), and Big Data Analytics are being effectively used to personalize customer experience and identify the patterns of a customer. These technologies can use 5G to bring in revolutionary changes and raise the bar of customer experience.

According to Julie Ask, Vice President, Principal Analyst, Forrester,”5G is quickly coming to the forefront of consumer consciousness in the United States. The US-based wireless carriers are running commercials. Education and healthcare will take advantage of 5G speeds to deliver virtual services or tap into remote capabilities within their own environments.

Once we get to see a full-scale emergence of 5G, the sooner the enterprises adapt to it, the better it would be for their businesses.

5G will redefine the customer experience management of enterprise customers with immersive experience and personalized experiences.

Customer behavior, customer engagement, customer service, customer journey, customer expectations, customer patterns, customer loyalty, and the impact on customers are all going to change for good.

For enterprises to be a notch above their competitors, it is imperative to stay ahead of your customers’ experience in the age of 5G.

Cigniti invites you to join an interesting webinar where Ramnik Kamo, EVP, Chief Information & People Officer at Mavenir, Rashmi Varma, Founder & CTO at Innovate5G, Mark Shorrocks, Strategic Partner at Schooley Mitchell, and Pradeepkumar Govindasamy, CTO & President at Cigniti Technologies, will talk about staying ahead of your customers’ experience in the age of 5G.

Ramnik Kamo serves as Mavenir’s Chief Information & People Officer and is responsible for leading Mavenir’s Corporate Functions: Human Resources, Information Technology, Quality, Supply Chain, Sourcing, Procurement, Real Estate, Travel, and the Corporate Program Office.  Prior to this role, he was Mavenir’s EVP Global Operations and CIO leading Customer Delivery and Support Services.

Rashmi Varma is the Founder & CTO at Innovate5G and is a 2016 “Women in Technology” award winner. She is a highly motivated professional with broad experience in Optical and Wireless communication, Internet of Things (IoT), Business Process Management & workflows, Optical/Packet Networks, Telecom, Application development software, Embedded and Education Technologies, internationally and within the US. She is instrumental in idea inception, business case development, investor pitches, monetization, and marketing strategies for several innovative solutions in Data Analytics and Education.

Prior to launching Schooley Mitchell business in 2020, Mark Shorrocks had a successful corporate career, spanning telecommunications, financial services, and professional services with extensive experience in vendor and project management, across operational, finance and information technology roles. His focus has always been in finding efficiencies and reducing costs. Backed by the collective strength of Schooley Mitchell, Mark can recommend cost-effective strategies that cut expenses by 28%. He is an independent advisor and strong advocate, committed to implementing cost-effective business solutions and cost-recovery measures for clients throughout North America.

Pradeep is an industry thought leader in software testing and has strong expertise in setting up Testing Centers of Excellence around Test management, Automation, Mobility, SOA, and Functional testing. He established more than 20+ teams of 500-member size. He possesses unique experience around Quality Engineering and has done extensive business development in driving the offerings around Mobility, Digital Commerce, SOA, and Automation. He has been the key champion in setting up several niche skills practices for testing services.

In this virtual event, you will have the opportunity to engage with and learn from these global thought leaders on how 5G will transform digital experience.

Deep dive into the evolution of connected data sources, measurement, and analysis of pre, post and real-time data to predict customers’ digital experiences.

Attend the event to gain valuable insights into how you can stay ahead of the Digital Experience Assurance curve and avoid an “Oh, no!” moment.

Register for the webinar and save your spot to listen to some interesting insights on June 16th, 2021.

Here is the agenda of the webinar –

11:00 AM – Welcome note & event overview

11:05 AM – Panel discussion

11:35 AM – Audience Q&A on the discussion

11:40 AM – Introducing Incight – Assuring Digital Experiences

11:44 AM – Brief demo of Incight

11:55 AM – Audience Q&A on Incight

All times are in ET.

Being a worldwide leader in independent quality engineering services, Cigniti is a strong advocate of Quality Assurance and its implementation right from the initial stages of the software lifecycle. We encourage customer feedback and believe in including such feedback in our broader quality assurance approach. We take great measures to make sure that we are fully equipped with state-of-the-art services and have partnered with other experts that specialize in providing testing services. Talk to us.