The rise of the Internet of Things (IoT) as a primary data contributor in big data applications has posed new data quality constraints, necessitating the creation of an IoT-inclusive data validation ecosystem. In a big data application, standardized data quality methodologies and frameworks are available for data acquired from a range of sources [...]
In today’s world of digitalization, the top motive for enterprises is to ensure a robust digital customer experience. However, tracking this experience has been a challenge for eons. The advent of emerging technologies such as Artificial Intelligence (AI)/Machine Learning (ML), 5G, Internet of Things (IoT), and Big Data & Analytics, has made measuring customer experience possible now. According to Ed [...]
Big Data Analytics has left no realm of the world untouched with its vast benefits. The power of Big Data Analytics lies in the fact that every industry across the globe is inclined towards it. Eric Schmidt, Executive Chairman of Google, says, “There were 5 exabytes of information created between [...]
Data and analytics have become critical for navigating an organization’s strategic decisions. We have been talking about data being the new oil and the propeller for digital transformation for quite some time now. But the data alone is more or less useless – it is just numbers, figures, and [...]
Digital transformation is the talk of the global town, now more than ever before. Despite the accelerated initiatives and hasty adoption of digital solutions due to the situational challenges presented by the pandemic, data remains the constant factor that has to be taken into consideration. Without data, without quality data, no [...]
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better” – Jeff Bezos, CEO, Amazon Gartner says organizations that focus their personalized messaging around helping consumers can expect [...]
From the initial paper to digital transition to entering a new phase of advancements in digital technology, we have come a long way on the path to digital transformation. From everything being about mobile presence and smart phone apps to embracing of Internet of Things and AI-driven data analytics, we are moving toward the [...]
Market research and analysis has always been an integral component of the strategy-making process. Since the time when businesses’ focus shifted from what-we-want-to-sell to what-customers-actually-need, data started gaining prominence. However, data was not as easily available as it is now. Data collection used to be an extremely tedious process [...]
Since its inception in 2005, YouTube has been a rage. With a gargantuan library of videos, YouTube accounts for two-thirds of the videos that millennials are watching. A research study conducted by Google on the online video trends revealed that 6 out of 10 people choose online video platforms [...]
Forrester Research has stated that, 44-percent of enterprises use data analytics and mining to boost consumer response rates and generate insights that guide executives in developing relationship-driven strategies. Even a report released by Boston Consulting Group (BCG) states that 58-percent of chief marketing officers (CMOs) believe that search engine optimization [...]
