Harness the power of Big Data in Retail About Cigniti (A Coforge Company)2021-08-05T21:07:18+05:30Retailers are vying furiously to expand their share of the customer’s wallet in a market plagued by poor economic growth and expensive costs. Retailers are seeking to increase efficiencies and cut costs while operating within narrow single-digit percentage margins. Winning in this climate has become much more difficult due to the [...] FacebookTwitterLinkedInEmail August 5, 2021 Read more...
Why Big Data is important in a customer-facing business About Cigniti (A Coforge Company)2020-04-30T20:41:46+05:30Market research and analysis has always been an integral component of the strategy-making process. Since the time when businesses’ focus shifted from what-we-want-to-sell to what-customers-actually-need, data started gaining prominence. However, data was not as easily available as it is now. Data collection used to be an extremely tedious process [...] FacebookTwitterLinkedInEmail September 23, 2019 Read more...
How is Big Data Testing enhancing value for Digital Enterprises? Mukul Patiar2018-09-06T19:17:18+05:30Forrester Research has stated that, 44-percent of enterprises use data analytics and mining to boost consumer response rates and generate insights that guide executives in developing relationship-driven strategies. Even a report released by Boston Consulting Group (BCG) states that 58-percent of chief marketing officers (CMOs) believe that search engine optimization [...] FacebookTwitterLinkedInEmail September 6, 2018 Read more...
