Understanding the customer’s digital experience Srinivas Bhimavarapu2021-11-19T17:04:50+05:30Forrester defines digital experience platforms as “software to manage, deliver, and optimize experiences consistently across every digital touchpoint.” According to a survey conducted by Forrester in Q3 2021 on Digital Platform Experiences, Salesforce was named as a leader in “The Forrester Wave” Report. The key statement in the report says, “Compared with other vendors we evaluated, Salesforce shows [...] FacebookTwitterLinkedInEmail August 9, 2021 Read more...
How to develop hyperpersonalized customer experiences About Cigniti (A Coforge Company)2020-12-04T00:20:54+05:30“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better” – Jeff Bezos, CEO, Amazon Gartner says organizations that focus their personalized messaging around helping consumers can expect [...] FacebookTwitterLinkedInEmail August 31, 2020 Read more...
Does Software Testing help you unlock Customer Experience innovation? Cigniti Technologies2021-11-19T16:56:24+05:30“The biggest challenge for a lot of brands is that they’re focused on quarterly results, rather than innovating for the future,” often because they need to meet the short-term expectations of stakeholders, says Augie Ray, Research Director at Gartner in a recent report. “Brands need to recognize that there [...] FacebookTwitterLinkedInEmail February 4, 2019 Read more...
