Why Big Data is important in a customer-facing business Cigniti Technologies2020-04-30T20:41:46+05:30Market research and analysis has always been an integral component of the strategy-making process. Since the time when businesses’ focus shifted from what-we-want-to-sell to what-customers-actually-need, data started gaining prominence. However, data was not as easily available as it is now. Data collection used to be an extremely tedious process [...] FacebookTwitterLinkedInEmail September 23, 2019 Read more...
Know how AI helps Transform your Software Delivery and Testing practices Cigniti Technologies2018-11-21T17:51:02+05:30Software Testing and Quality Assurance is like a wakeup call in the Software Development lifecycle. It keeps nudging over intervals and enhances the software delivery process. Software Testing and QA scene has been transforming over the last decade, especially, with practices such as Agile, Shift-left, and DevOps. Artificial Intelligence [...] FacebookTwitterLinkedInEmail November 1, 2018 Read more...
How is Big Data Testing enhancing value for Digital Enterprises? Mukul Patiar2018-09-06T19:17:18+05:30Forrester Research has stated that, 44-percent of enterprises use data analytics and mining to boost consumer response rates and generate insights that guide executives in developing relationship-driven strategies. Even a report released by Boston Consulting Group (BCG) states that 58-percent of chief marketing officers (CMOs) believe that search engine optimization [...] FacebookTwitterLinkedInEmail September 6, 2018 Read more...