Improving customer experience with eCommerce testing Cigniti Technologies2021-05-06T19:21:39+05:30The Covid-19 pandemic has changed the way we do business. It has brought the digital eCommerce to centerstage, driving shoppers to buy products online like never before. According to the latest Digital Commerce 360 analysis, “Consumers spent $861.12 billion online with U.S. retailers in 2020, up 44.0% from $598.02 billion in 2019. Online spending represented 21.3% of [...] FacebookTwitterLinkedInEmail May 6, 2021 Read more...
E-Commerce Platform Assurance – A Beacon of Certainty in the Retail Industry Cigniti Technologies2022-07-20T19:06:13+05:30At the height of the COVID-19 pandemic, 10 years of e-commerce growth happened in just 90 days. The pandemic has impacted e-commerce in 2020, maybe more than any other time in history. While the traditional retail sales have declined, e-commerce has seen a paradigm shift with 129% growth year [...] FacebookTwitterLinkedInEmail February 8, 2021 Read more...
4 key factors to consider in Performance Testing of E-commerce applications Cigniti Technologies2022-07-28T19:53:36+05:30The COVID-19 outbreak has altered the global consumer behavior all across the world. In-store purchase rates have steeped to the bottom while online shopping has become the primary choice of the shoppers. Given the upcoming holiday season, which also marks the biggest shopping event of the year, retailers cannot be prepared enough to deal with the [...] FacebookTwitterLinkedInEmail August 3, 2020 Read more...
How to get the most out of the holiday season? Make your site performance-ready Cigniti Technologies2019-09-26T18:51:02+05:30The holiday season, or shall we say the ‘shopping season’ is fast approaching. This year, the ecommerce sales in U.S. alone are expected to grow by 11.2% as compared to last year, amounting to a total estimate of $149 billion. As per McKinsey, US customers spent a record $850 billion in the weeks between last Thanksgiving [...] FacebookTwitterLinkedInEmail September 26, 2019 Read more...
3 Reasons Why You Need to Involve Omnichannel in Your Ecommerce Strategy Cigniti Technologies2019-06-17T18:49:56+05:30There are over 2 billion smart phone users in the world and about 56% of the world’s population has access to the internet. More than 21% of the shoppers make their purchases online. In the first quarter itself of 2019, consumers have spent over $22 Billion on mobile applications. [...] FacebookTwitterLinkedInEmail June 17, 2019 Read more...
Is Digital Assurance and Testing the Secret to a Sustainable E-commerce Strategy? Cigniti Technologies2019-03-14T11:18:50+05:30Decades ago, Walmart changed the picture of retail in the American market and altered the economic balance by shifting power from manufacturers to retailers. By forcing decline of small, local, old-school stores through lower prices, Walmart paved the way for the magnanimous stature that it has now. The retail [...] FacebookTwitterLinkedInEmail March 11, 2019 Read more...
How critical is Omni Channel Experience Testing for New-Age enterprises? Cigniti Technologies2022-07-19T17:33:29+05:30Can today’s brands, corporates, and entrepreneurs communicate with their target audience the way they used to almost twenty years back? If you look back, the most prominent way of building brands and reaching out to your customers was via mobile phones, outdoor and multi-media marketing. Today, the overall customer [...] FacebookTwitterLinkedInEmail September 27, 2018 Read more...
Can your Digital Commerce strategy work without Digital Assurance? Cigniti Technologies2019-02-19T14:44:16+05:30Industry reports and Analyst feeds have been estimating and validating the ongoing growth figures in the digital commerce space. A report by Coresight Research states how growth in digital commerce has consequently resulted in the downfall of brick-and-mortar stores and large scale set ups due to the growing popularity [...] FacebookTwitterLinkedInEmail September 10, 2018 Read more...