Business coach David J. Greer says, “A customer talking about their experience with you is worth ten times that which you write or say about yourself.” The internet has opened multiple direct communication channels between a brand and its customer. Unlike the pre-internet era where a huge gap existed in [...]
Per the 2018 Gartner Magic Quadrant for Software Test Automation: “Cloud and digital business demand a shift toward continuous quality. Application leaders must support their teams in integrating and effectively utilizing test automation tools in their DevOps toolchain, to enable continuous delivery.” In an age of feverish go-to-market requirements that [...]
What happens typically in a Functional Testing scenario? In this back-box testing type, various functions are put under test with certain inputs, where their output is checked and measured for accuracy and effectiveness. Software Functional Testing is very much critical for software application development, as it helps to check [...]
A recent post by Mashable.com lists down the most exciting games coming up in 2017. So, you have this thrilling range of games – Mario + Rabbids Kingdom Battle, Destiny 2, Middle-earth: Shadow of War, Assassin’s Creed, and much more. While the game gets loaded on the user’s device, [...]
On October 20, 2016, The Economic Times (Indian business daily) reported that ‘3.2 million debit cards may have been compromised in India’ as a result of a security breach. The breach allegedly originated in Hitachi Payment Services that enabled fraudsters to steal information and consequently funds. Startling incidents like [...]
Market research reports have been defining and redefining the concept of Bring-Your-Own-Device (BYOD) for enterprises. At the same time, these reports have also been emphasizing on the security aspects associated with the Enterprise Applications that are and in the near future will determine the impact of BYOD policies across [...]
Bank applications are quickly turning out to be not just handy, but necessary, as customers grow better educated about their financial options. Inhibitions are fading as more end-users familiarize themselves with the digital functionality of bank applications, whether in the form of Net Banking, or through Mobile Application Banking. [...]
Customer acquisition is a fundamental part of business. If potential customers visiting a webpage cannot view it in full, or cannot perform actions of their preference within seconds as few as 10, they would exit and most likely not return. An extensive study highlighted by the Telegraph claims that the [...]
Microservices is not a new concept. It has been in use for more than a decade now by giants such as Amazon, Google, and Facebook. When you search for something on Google, to retrieve the relevant results, Google calls out to almost 70 microservices. So what really is a Microservice? “Microservices” [...]
With the emergence of advanced technologies, and increased usage of internet and mobile devices, the retail industry has witnessed a rapid shift in consumer buying behavior and the way global retailers do their business. Since customers are looking for a sophisticated shopping experience, ‘offering seamless customer experience’ across all [...]
