How critical is Omni Channel Experience Testing for New-Age enterprises? Cigniti Technologies2022-07-19T17:33:29+05:30Can today’s brands, corporates, and entrepreneurs communicate with their target audience the way they used to almost twenty years back? If you look back, the most prominent way of building brands and reaching out to your customers was via mobile phones, outdoor and multi-media marketing. Today, the overall customer [...] FacebookTwitterLinkedInEmail September 27, 2018 Read more...
5 Key Differences Between Multi-Channel and Omni-Channel Testing Cigniti Technologies2022-07-26T18:45:22+05:30Can an organization build a roadmap for a robust digital business strategy? Most enterprises believe that it is possible and being digital is attainable with the right flow of IT projects and planning. However, spinning the digital wheel is all about building capabilities across various fronts – culture, metrics, [...] FacebookTwitterLinkedInEmail January 20, 2017 Read more...