Several factors, including changing customer dynamics, trends, and needs, have necessitated the retail industry’s espousal of creative ways and rapid adaptation to technologically enhanced requirements. To carry out operations in a tailored manner, the retail industry is changing to a digitally advanced scenario and environment. Thanks to digital transformation, a broader [...]
Walmart has become the third-largest global IT spender. Sephora flags off digital and in-store shopping experiences. H&M blends virtual shopping with physical ease. IKEA Retail hires Google veterans to chalk out a digital transformation strategy. Touted to be the most sought-after brands in this segment for decades, what made [...]
The Covid-19 pandemic has changed the way we do business. It has brought the digital eCommerce to centerstage, driving shoppers to buy products online like never before. According to the latest Digital Commerce 360 analysis, “Consumers spent $861.12 billion online with U.S. retailers in 2020, up 44.0% from $598.02 billion in 2019. Online spending represented 21.3% of [...]
At the height of the COVID-19 pandemic, 10 years of e-commerce growth happened in just 90 days. The pandemic has impacted e-commerce in 2020, maybe more than any other time in history. While the traditional retail sales have declined, e-commerce has seen a paradigm shift with 129% growth year [...]
COVID-19 and digitalization have had a widespread impact on businesses across every sector of the economy. The retail industry too, segmented by Products and Distribution Channels, has been witnessing dramatic changes in the past year. Organizations need to provide the best retail experience to their customers across channels, whether Industrial and Automotive, Electronic and Household Appliances, Pharmaceuticals, or via the Hypermarkets and [...]
There is a major difference between digital-first and digital-only. In a utopian world, a digital-only world could become an everyday reality. But in the actual world, there are a number of complexities, interdependencies, and concerns that would hinder its practical existence. Even though we talk about the ever-increasing adoption of digital [...]
Long before a novel virus disrupted our everyday lives and, in a way, forced us to adapt to a new way of living, there were talks about the ‘Retail apocalypse’. Over the past couple of years, store closures have happened faster than store openings, while the overall foot traffic [...]
Mankind is an unpredictable species – visionary but confused about the end goal, innovative but apprehensive to change, evolving digitally but demands personalization, needs an escape from reality but also wants to stay close to it. If you take a good look at the developments happening in each sector, [...]
Transformation is the ground rule within the retail sector and it can happen in various ways – digitally, physically, conceptually, or in any way the industry wants it to be. In the current scenario, the retail segment is facing the challenges thrown by ecommerce and constant struggle to ensure [...]
Can today’s brands, corporates, and entrepreneurs communicate with their target audience the way they used to almost twenty years back? If you look back, the most prominent way of building brands and reaching out to your customers was via mobile phones, outdoor and multi-media marketing. Today, the overall customer [...]
