Building customer loyalty and satisfaction is the key for any customer experience leader to meet their company’s business goals and improve return on investment (ROI). However, many companies fall prey to just trying to fix their existing pain points instead of creating new innovative customer experience projects that really make a difference. According to a recent [...]
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better” – Jeff Bezos, CEO, Amazon Gartner says organizations that focus their personalized messaging around helping consumers can expect [...]
Accessibility is a human right. This is the crux of why each software application or web interface should be designed and developed keeping accessibility in mind. Tim Berners-Lee, the inventor of the World Wide Web, aptly said, “The power of the Web is in its universality. Access by everyone regardless [...]
There is a severe shortage of physicans and healthcare practitioners across the globe. In the United States alone, this shortage could reach up to 120,000 physicians by 2030. The patient to doctor ratio is extremely worrisome with only 40 doctors per 100,000 patients in rural areas and 53 physicians [...]
The race to reach faster to the market and to become a preferred choice for customers is putting tremendous pressure on enterprises across diverse business domains. Every brand is building up strategies to ensure better and much better customer experience. Considering the focus is on making a digital impact, [...]
According to a recent Gartner report, information security services, especially IT outsourcing, consulting and implementation services, will continue to be the fastest growing segment. The research further states that security services, especially IT outsourcing, consulting and implementation services, will continue to rise. Likewise, the worldwide software testing outsourcing market [...]
The holidays are fast approaching, and your website is up and running. The website is dynamic and catchy, you have special offers for the season, and customers are doubling their visits and exploring their choices. There was this big sale lined up for which everyone in the company worked [...]
What is Risk? A Risk, essentially is a possible problem. That is, it is some event that may, or may not happen, depending on other variables. In the software testing arena, a risk may be defined as a potential occurrence (leading to loss) which is a result (usually undesirable) of [...]
With the changing times, the nature of software testing has changed from being reactive (identifying defects, prioritizing and reporting them) to being preventive (ensuring that no defects occur in the software development). Currently, with a growing number of software solutions developed and available in the market, end users have [...]
This blog briefly discusses the relationship between Test automation and Agile Test Quadrants. Test automation is generally defined as “the use of special software (separate from the software being tested) to control the execution of tests and the comparison of actual outcomes with predicted outcomes.” Agile Test Quadrants (introduced by Brian [...]
