Master Data Management: Why CXOs Should Embrace MDM

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Data has always been an important part of any business. A company’s data is its most valuable asset as it contains information about the procurement of resources to the customer relationship. With the rise of Big Data, more companies are trying to collect and store all information about their customers, products, employees, and other aspects of their operations to better understand them.

If this information is not organized or if there is any inconsistency between what different departments think about certain elements (such as customers or products), it can lead to problems such as misinformation, poor data quality, redundancies, etc.

This article explores why CXOs should embrace MDM and how it can help them achieve their business goals.

What is Master Data Management? 

Master Data Management or MDM is the process of managing data used across many systems. MDM helps ensure that data is consistent and accurate across systems, which helps ensure that the correct data is used in the correct context. This can have a positive impact on your business in three distinct ways:

  • Improve your customer experience as well as increase customer satisfaction levels
  • Reduce costs associated with manual processes related to master data management, such as quality assurance and reconciliation
  • Allow business leaders to make better decisions based on more reliable information

Why is it important to have a good MDM strategy? 

MDM is a strategy that helps you to manage your data so that you can use it to make informed business decisions. It also helps you manage your data so you can use it to make better business decisions.

The importance of MDM cannot be overstated; in fact, some experts have gone as far as saying that “MDM is the most important thing in any organization today.”

Let us try to portray the importance of MDM with an example:

Consider a retail banking institution that does not follow the MDM rules and maintains two distinct databases for maintaining the credit card and the savings account information of its clients. Due to the customer’s long-standing savings account, the sales representative contacts the customer to discuss offering a credit card.

The client does respond, but they already have a credit card with the bank. The sales representative is in a tricky situation and has lost the opportunity to upsell the consumer another product since there are no MDM standards in place. This could impact the credibility of the business as well as impact the customer experience.

Imagine having MDM guidelines in place with all the necessary data, including credit card and savings account information. The sales rep may have improved the customer experience and preserved the company’s credibility by upselling the customer with relevant products or by raising the credit limit.

How does MDM Work?

MDM is a process that ensures that all data is accurate, consistent, and complete. It helps you to avoid duplicates, errors, and inconsistencies in your data. MDM enables you to identify the most vital information about each entity in your business so that you can share it across systems without losing its meaning or integrity.

This helps improve the quality of your information and ensures that all systems use the same definitions for each entity type (e.g., customer). MDM helps reduce errors caused by inconsistent definitions between different applications or systems.

What are the best practices of Master Data Management?

  • Ensure that the data is clean and accurate
  • Ensure that the data is consistent across all systems
  • Ensure that the data is up to date
  • Ensure that the data is always available

Master Data Management is an important part of any business, especially if it involves a lot of data.

Master Data Management is a business process that ensures consistency, accuracy, and security of data. It helps you manage your data in a way that is consistent, accurate, and secure.

If any changes need to be made to the information stored in the MDM system (such as changing an address or phone number), it can be made quickly and efficiently. This keeps all relevant information up-to-date across all departments within the company.


An important part of any business, MDM can help you save time and money by ensuring that your data is consistent across all systems. However, it requires careful planning to be more effective. With so many benefits and opportunities, CXOs need to embrace MDM as soon as possible.

Need help? Read more about Cigniti’s Data Engineering & Insights Services to learn how it can speed up your data governance and management efforts.


  • Cigniti Technologies

    Cigniti is the world’s leading AI & IP-led Digital Assurance and Digital Engineering services company with offices in India, the USA, Canada, the UK, the UAE, Australia, South Africa, the Czech Republic, and Singapore. We help companies accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership.

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