Why Should an Organization Embrace Digital Assurance?

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We have been hearing the term ‘Digital’ for ages. The concept is as old as when the Atanasoff–Berry Computer (ABC), the first “automatic electronic digital computer,” was invented in 1942. So when we talk ‘Digital’, some folks may tend to think that it’s just repackaging the same old concept in a new envelope.  

But they are wrong! It’s a bold new world out there that has brought a paradigm shift in the way we think, view, and operate our lives and businesses. 

To bring more context into what has changed, glaze through the following figures: 

  • The global IOT market is expected to touch $8.9 Trillion by 2020 (Source) 
  • The worldwide big data & analytics market is now more than $125 billion (Source) 
  • Google processes over 100 billion searches per month (Source) 
  • Worldwide Public Cloud Services market is expected to cross $100 billion (Source) 
  • There are more than 7 billion Mobile devices in the world (Source) 
  • Facebook has over 55 billion monthly active users (Source) 

These figures clearly drive the point that we are living in the digital era and those who will embrace this unavoidable change will survive; others should be ready to face the inevitable.  

Most of us often tend to confuse ‘Digital’ with Digital Marketing, Digital Commerce, or Web & Content Management Systems. It is important to understand that these are critical elements of the Digital Universe, but its boundaries extend far beyond these domains. 

The critical priority for most of the organizations now is how to adapt to this digital transformation wave and add new services while ensuring their core functionalities are not adversely impacted. This has led to the emergence of the concept of Digital Assurance. 

So, what exactly is Digital Assurance?

Digital Assurance is a set of quality assurance practices to ensure smooth interactions between various components of Digital Ecosystems encompassing interconnected people, processes and things cutting across the Social, Mobile, Analytics and Cloud stack. 

The Digital Assurance practices have become critical for an organization considering the complexities of the environment and the challenges which an organization faces in its journey to become a fully Digital Enterprise. 

Top 5 factors driving an organization to embrace Digital Assurance Services

  • Digital is Complex 

The most difficult challenge comes from the complexities arising from the nexus of forces – Social-Mobile-Analytics-Cloud, to ensure that they work in synchronization with organizational goals. 

  • Digital makes an organization vulnerable to Security Threats  

Security is of paramount importance specifically in an interconnected world. The smart interconnected ecosystems on one side enable an unimaginable world of possibilities, but it makes the entire system highly vulnerable to security threats, if not properly configured and tested, on the flip side. 

  • Digital needs to leverage your Legacy Infrastructure 

This is again the next important challenge, specifically with those enterprises that are not born digital. They need to change their organizational DNA both from a cultural perspective and from a legacy IT infrastructure standpoint. Ensuring their core functionalities are not impacted as they chart their path toward Digital Infrastructure can be very challenging. 

  • Digital can make or break your Customer Experience

Delivering enhanced customer experience while leveraging a variety of components of the Digital Ecosystem becomes challenging. Ensuring each component delivers optimum performance leading to customer delight becomes difficult as an organization becomes more digitally mature. 

  • Digital demands Agility

Being agile through continuous quality assurance initiatives and automating processes to ensure shorter delivery cycles have become critical in a highly dynamic digital landscape. 


It is important for any organization to adopt Digital Assurance practices and choose a reliable service provider who can comprehensively address each dimension as captured above.  

A successful Digital Assurance initiative will help an organization achieve reduced time to market, better quality while ensuring scalability. In our next blog post on Digital Assurance, we will cover in detail various testing services under Digital Assurance.


  • Cigniti Technologies

    Cigniti is the world’s leading AI & IP-led Digital Assurance and Digital Engineering services company with offices in India, the USA, Canada, the UK, the UAE, Australia, South Africa, the Czech Republic, and Singapore. We help companies accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership.

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