Pioneer Digital Businesses with Digital Quality Assurance

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According to recent Gartner research, most organizations have advanced digital businesses as a response to COVID-19. CEOs are also aiming to emphasize digital investments as they plan for post-pandemic development and recovery.

To keep up, IT leaders must be aggressive in prioritizing time, attention, and resources to accomplish digital business acceleration.

Digital technologies are gradually advancing, allowing not only industries to grow, but also society to participate in this wave of digital transformation and acceptance. To satisfy the demands of digitally empowered clients, all businesses, particularly IT, rely heavily on Digital Quality Assurance and testing to assure product quality and a positive user experience.

QA and testing used to be complicated and time-consuming processes, but we now have a simple solution that involves using an agile project management and product development methodology, as well as deploying software in a DevOps environment where testing is integrated into the software development process.

Quality assurance can be transformed in a variety of ways. One of the numerous options is to use Digital QA, which is a testing solution that is not only faster and more reliable, but also intelligent. For example, every test automation system must retain its relevance in terms of application test coverage, maintain itself (self-healing), and so on in order to be effective.

Digital QA will increasingly include Artificial Intelligence (AI) based components in test automation solutions, in addition to sophisticated test automation. AI can help with digital quality assurance in a variety of ways. The following are some examples:

  • AI can assist in the development of self-healing automation frameworks.
  • AI can build scripts and analyze massive data sets more quickly.
  • AI can handle log file sorting and analysis, which saves time and improves program accuracy significantly. Automated log file analysis aids in the quicker categorization of exceptions, saving time and effort.
  • Instead of simply finding flaws, AI can assist engineers in predicting them. As a result, AI can assist in reducing future issues in an application.
  • Traditional testing yields less accurate results than AI’s method.

Customers are becoming more connected to businesses in various ways than they were previously (Mobile, Web, iPads, Voice, Smart TVs, and so on), so your IT department needs to take a different approach to delivering applications and testing them on mobile devices, desktops, and other customer-facing gadgets. Client happiness hinges on the user interface and customer experience. The DevOps approach is a simple and effective way to expedite the product development process and ensure a strong foothold in the continually improving digital journey.

Companies now face two major challenges: keeping up with new technology and providing a high-quality consumer experience. Delivering high-quality, dependable applications that revolutionize how customers engage with the digital world has become a must-have for businesses. Organizations can use digital quality assurance to help them cope with these issues and deliver a consistent experience for their consumers. But we’re not talking about your typical quality assurance. Quality Assurance services in the digital age must now be in sync with your consumers’ digital habits and all touch points. This will assist businesses in introducing value throughout the customer chain.

As a result of the digital transition, the risk of cyber-crime and cyber-attacks has increased. In the current digital landscape, it is perilous for users to protect all of their assets and resources. Therefore, it is critical to safeguard the user by conducting thorough security and compliance testing. It is good practice, and in some industries, it is required, to notify users of any potential risks before they enter any digital program.

The organization’s major goal should be to ensure that all channels of connection provide a consistent experience. Both physical and digital channels, such as stores, phones, and wearables, should be able to provide customers with a connected and uniform set of functions. As a result, performance is extremely important.

Digital QA should be able to provide high-quality security, privacy, and data integrity frameworks, and they should be included in your solution. In order to fully fulfil the crucial role of Digital QA during digital transformation, businesses should have a digital assurance platform (production-like environment). This platform should include a set of assets and other reusable enablers for improving the efficiency of testing and quality assurance processes. The digital support platform must be able to cover all digital value chains, starting with content generation and progressing through development, manufacture, marketing, distribution, and delivery.

Investing in IT infrastructure, tools, and other resources won’t get you very far if you don’t have the correct QA plan. QA companies must deliver customers with trustworthy products and services in order to improve their experience and satisfaction. The QA team must be able to move beyond standard functional testing and combine testing of embedded software and devices as well as IT solutions.

Companies have progressed beyond the stage where they wait for close to a year before delivering an update or new product. Companies must now make product upgrades on a regular basis in order to keep up with new features. This elevates the situation since it keeps them on their toes at all times. The timetable would be even shorter in the digital age. As a result, adopting a DevOps-based QA strategy that enables rapid changes is critical for the organization.

To be effective and precise, enterprise QA and testing services must evolve and adapt to the ever-changing digital transformation journey. You must focus on, and maintain, the quality of all digitally complex product implementations if you want to have all of the features and behaviors of an ideal organization. You should also offer services and support for a variety of platforms, services, and applications, while keeping in mind external factors that could impact the client life cycle. Following in-sprint automation and DevOps adoption, QA and testing should be included in the overall SDLC.

Every industry will be pushed to innovate in the post-pandemic environment through digital acceleration and specialized technology solutions. To prepare for this process, every firm, regardless of size or industry, must embrace Quality Assurance and put in the effort required to execute it well. Outsourcing QA is currently one of the greatest ways to establish good quality processes, and it’s probably the most viable alternative for most businesses. Regardless of the obstacles that may arise in the future, developing good software now will almost certainly deliver positive effects in the short and long run.


Organizations have reimagined their business structures and consumer strategies as a result of the shift to digital-first. Traditional QA methods and infrastructure must be completely overhauled as part of a successful digital transformation strategy.

Cigniti’s Digital Assurance & Testing solutions handle the many facets of digital transformation while maintaining agility and customer centricity at their core. We test your complete digital value chain, including digital marketing, web portals, web content, digital assets, web analytics, and the full digital ecosystem, which includes cloud, mobility, big data, and connected devices.

Cigniti has created a dedicated Digital Testing Center of Excellence that includes checklists, frameworks, processes, test lets, methodologies, and best practices to ensure effective and efficient validation of text, images, and videos of applications across devices to help organizations accelerate their enterprise digital transformation. Our approaches, strategies, and experts ensure that the apps are properly verified for User Experience (UX), which includes responsive web design patterns, screen resolutions, accessibility, usability, content, and navigation, among other things. Cigniti’s Digital TCoE takes advantage of our experience in related services like test automation, performance testing, and security testing to provide a faster time-to-market and a higher return on investment.

Need help? Talk to our Digital Quality Assurance experts to learn more about pioneering digital businesses with digital quality assurance.


  • Cigniti Technologies

    Cigniti is the world’s leading AI & IP-led Digital Assurance and Digital Engineering services company with offices in India, the USA, Canada, the UK, the UAE, Australia, South Africa, the Czech Republic, and Singapore. We help companies accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership.

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