The need of big data testing for digital customer experience

In today’s world of digitalization, the top motive for enterprises is to ensure a robust digital customer experience. However, tracking this experience has been a challenge for eons. The advent of emerging technologies such as Artificial Intelligence (AI)/Machine Learning (ML), 5G, Internet of Things (IoT), and Big Data & Analytics, has made measuring customer experience possible now. According to Ed [...]

May 3, 2021

CXaaS – Customer Experience (CX) Assurance as a Service

Building customer loyalty and satisfaction is the key for any customer experience leader to meet their company’s business goals and improve return on investment (ROI). However, many companies fall prey to just trying to fix their existing pain points instead of creating new innovative customer experience projects that really make a difference. According to a recent [...]

April 22, 2021