As digital transformation accelerates, the importance of specialized testing services has grown exponentially. While still relevant, traditional functional testing no longer suffices for businesses aiming to deliver robust, seamless applications that meet modern user demands. Specialized testing—spanning performance, cognitive, and UX domains—is now critical in ensuring digital ecosystems’ resilience, [...]
In today’s world of digitalization, the top motive for enterprises is to ensure a robust digital customer experience. However, tracking this experience has been a challenge for eons. The advent of emerging technologies such as Artificial Intelligence (AI)/Machine Learning (ML), 5G, Internet of Things (IoT), and Big Data & Analytics, has made measuring customer experience possible now. According to Ed [...]
Building customer loyalty and satisfaction is the key for any customer experience leader to meet their company’s business goals and improve return on investment (ROI). However, many companies fall prey to just trying to fix their existing pain points instead of creating new innovative customer experience projects that really make a difference. According to a recent [...]
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better” – Jeff Bezos, CEO, Amazon Gartner says organizations that focus their personalized messaging around helping consumers can expect [...]
Business coach David J. Greer says, “A customer talking about their experience with you is worth ten times that which you write or say about yourself.” The internet has opened multiple direct communication channels between a brand and its customer. Unlike the pre-internet era where a huge gap existed in [...]
Accessibility is a human right. This is the crux of why each software application or web interface should be designed and developed keeping accessibility in mind. Tim Berners-Lee, the inventor of the World Wide Web, aptly said, “The power of the Web is in its universality. Access by everyone regardless [...]
There is a severe shortage of physicans and healthcare practitioners across the globe. In the United States alone, this shortage could reach up to 120,000 physicians by 2030. The patient to doctor ratio is extremely worrisome with only 40 doctors per 100,000 patients in rural areas and 53 physicians [...]
The race to reach faster to the market and to become a preferred choice for customers is putting tremendous pressure on enterprises across diverse business domains. Every brand is building up strategies to ensure better and much better customer experience. Considering the focus is on making a digital impact, [...]
