Digital change with Digital Assurance. Got a plan?

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Going by the recent news update, ‘Google’s next version of Android finally has a name: “Pie”. It’s rolling out right now and is packed with new features, from extended battery life to new gesture navigation.’ The version has a collection of new animations and features that automate various functions. On similar lines, devices and application development teams are rapidly working towards enhancing their digital goals. Major brands and tech firms are leveraging new technologies and digital platforms to transform their brand strategy for better consumer outreach.

Social Media and digital technologies such as Artificial Intelligence, Virtual Reality (VR) Augmented Reality (AR) are increasingly influencing the branding strategy for many enterprises. For instance, international brands like IKEA are leveraging VR/AR to generate brand awareness in new markets. Digital Experimentation is a trending area that many brands are exploring and are also finding a great deal of value.

A report by MarketsAndMarkets states, ‘The digital transformation market is projected to grow from USD 205.99 Billion in 2017 to USD 493.39 Billion by 2022, at a CAGR of 19.1% from 2017 to 2022. The market is primarily driven by innovation in businesses, changing customer preferences, the proliferation of mobile devices & apps, increasing penetration of IoT, and rising adoption of the cloud platform.’

Digital is the ‘change’ that happens from within

When it comes to applications and the related updates, most of these updates are offered freely and the solutions related to the updates are delivered on a real-time basis. This could be a Catch-22 situation for many, as on one hand they are supposed to be quick, but on another front, they must ensure flawlessness in ensuring customer satisfaction.

A MITSLOAN article aptly mentions, ‘Creating a culture in which risk-taking is acceptable and giving employees a wide berth to learn from failure (and success) can be difficult challenges for leaders managing change. If the following behaviors aren’t part of your leadership repertoire, you may not be ready to lead a digital transformation.’ A methodology or a technology can make the change possible for you, but it has to get triggered from within the system. Only then, the change will be holistic in nature.

Enterprises are inculcating the values of agility and innovation within the workforce to make this change more acceptable and holistic. These 2 values will help teams to gear up for anything and everything that could happen in the consumer scenario. Concepts such as BYOD and flexible workspaces are making the digital dream come true for many.

Crux of the story, there is tremendous scope for growth in the digital era. But if any resistance or apprehension comes from within, the entire equation can go for a toss, resulting in chaos. In this entire scenario there is a lot of focus that is pushed on quality assurance, as it will ensure stability for enterprise-level as well as consumer-level applications and software.

Digital Assurance and Testing becomes integral for enterprises with an extensive digital outlook for their business. It has been enabling enterprises to enhance customer value and achieve tangible business outcomes from their digital campaigns. At the same time, it also helps them to sustain their IT systems and continue to deliver consistent value.

Your plan to deal with the ‘Digital’ storm

If you have definite business objectives, you must have a clear plan to deal with the challenges in the digital space. Unless you have a robust plan, you cannot expect to deliver flawless experience. Gartner predicts that by 2020, 25 billion “things” will be connected to the Internet – a phenomenon that could make the business and social implications of the Industrial Revolution pale in comparison. Due to this explosion of devices, ensuring the compatibility of applications across the plethora of networks, devices and interfaces is imperative for digital businesses to deliver a rich and meaningful user experience.

These upcoming challenges are pushing companies to stretch their QA plans and accommodate methodologies such as Agile development, DevOps, and bring Testing at the forefront. The idea is to not only speed up the development process, but also ensure quality in the age of constant digital innovation.

In the entirety, digital initiatives must translate into enhanced customer experience and constant innovation. How can Digital Assurance make this possible?

Build appetite and resilience for Digital risks

Almost on a continuous basis our smartphone applications get updated for better experience and faster turnaround. This can involve potential security risks and issues that are beyond immediate comprehension. Gartner predicts that by 2020, 60% of digital businesses will suffer a major service failure because of IT teams’ inability to manage digital risks in new technology and use cases.

These digital risks can creep in via various modes such as configuration errors, faulty integration, or any workflow failures. Digital Assurance can help enterprises to gear up for managing these risks and stay strong with a robust disaster management plan. Assessing vulnerabilities is the first step towards digitization. These vulnerabilities can come in the form of cyber thefts, frauds, or data loss.

Automation is the key

Your Digital Assurance plan must incorporate testing methodologies such as Agile and DevOps that enable full lifecycle automation. This will not only bring speed, but also ensure accuracy for various development tasks. Moreover, QA and Testing will have to be incorporated on a continuous basis, and methodologies such as DevOps will make it possible. It will help to cut down the errors, accelerate time-to-value, and make your digital strategy more result-oriented.

Ensure Compatibility and seamless experience

Digital transformation or any digital business strategy must strive to offer flawless experience for their users. For instance, an application must deliver uniform experience across any and every platform, whether it’s a portable device or a stationed desktop. Digital Assurance enables teams to deliver Omni-channel experience across diverse platforms.

Cigniti’s Digital assurance & testing solutions address the multi-faceted needs of digital transformation testing.

Connect with our experts to leverage Cigniti’s methodologies, techniques, and specialists ensure that the apps are thoroughly validated for User Experience (UX) and cover responsive web design patterns, screen resolutions, accessibility, usability, content, navigation, etc.


  • Cigniti Technologies

    Cigniti is the world’s leading AI & IP-led Digital Assurance and Digital Engineering services company with offices in India, the USA, Canada, the UK, the UAE, Australia, South Africa, the Czech Republic, and Singapore. We help companies accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership.

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