How Digital Assurance is Different from Traditional QA

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Today’s digital economy is transforming the way in which businesses are run. This is also causing a major shift in the way quality assurance (QA) service is provided. Businesses depend mainly on reliability, quality, and digital quality assurance for fulfilling the market demands before their competitors do so, without compromising on the Customer experience in order to achieve a successful digital transformation. Because of this, the demand for assuring a flawless performance of systems with regards to User Experience Testing and Security Testing has reached a peak in this digital world.

Digital assurance is confined not only to testing applications across the Social, Mobile, Analytics & Cloud (SMAC), BigData, Internet of Things (IoT), etc. but there is also a need to assure that the desired business outcome is achieved as a result of the digital transformation initiatives adopted. While QA must support all the digital initiatives, the digital assurance solutions need to go beyond the functional validations needed for SMAC and should encompass the various aspects into them like network capability, interoperability, optimal performance and enhanced security. This will shift the focus from traditional QA (testing) towards assuring a better customer experience and integrated testing of various embedded software, digital devices, and big data

The following changes need to be adopted in the world of Digital Assurance as against the traditional QA approach:

1. QA should act as the guardian for customer experience and brand: Organizations need to focus more on creating a consistent and seamless experience apart from just satisfying the customers’ demands for professional services provided to them as they use multiple touch points for performing the different transactions while availing any services. So, from the perspective of digital assurance, measuring user experience across different digital channels like web, mobile tablets, etc. has become paramount. Organizations thus need to prepare automated solutions that have better accessibility, offer seamless experiences, are consistent, and have less user wait times.

2. Adopting DevOps Model to meet delivery agility: To keep up with the advancements and fast paced growth of the present IT world, organizations are increasingly adopting the DevOps model to accelerate digital transformation as it leads to a well-organized and collaborative IT life-cycle methodology spanning across entities like Business, Development, QA, and Operations. Because of adoption of Continuous delivery, changes to applications are being made more frequently and are smaller in size to reduce service disruption. In the DevOps model, QA teams collaborate with the development teams for continuous integration and also participate in the Operations cycle for deployment validation and monitoring activities in order to engage with the business to support the activities related to business assurance. Hence, in the digital world, the QA activities must shift in all the possible directions in order to assure agility.

3. Need for QA to shift from application-level to life-cycle automation: The invention and adoption of modern technologies such as SMAC and IoT have shifted the focus from traditional QA (such as function and regression testing) to the entire life cycle of the application development comprising of cross-platform compatibility, customer-experience, and network testing. There is a need to adopt Lab-based automation as multiple products are in use and todays dynamic software involves a lot of permutations and combinations for testing them. It can be better materialized by adopting Simulators or physical devices that make use of popular commercial or open-source tools to perform automation. There is also a rising need to adopt Script less automation using business friendly navigation flows and various keyword abstraction tests to encourage the involvement of business stakeholders in testing.

Organizations also need to facilitate daily execution of the automated scripts in agile and CI environments. Unconventional automation methodologies like Artificial Intelligence (AI) and Autonomics may be adopted in order to obtain continuous and frictionless QA across the testing life cycle.

4. Assurance of data quality in Big data: The decoding process for big data needs next-generation data-integration platforms in order to ensure that all the data gathered is relevant, and only then should it be used for further analysis. There is a need to build QA frameworks across data integrity, its privacy and security in order to keep pace while fulfilling these requirements. The frameworks should also be compatible with open-source platforms such as Hadoop.

5. Using advanced analytics for decision support: Advanced analytics is needed to mine data from different data sources including social-media platforms like Twitter and Facebook. Traditionally the QA organizations depended mainly on production defects and reports from satisfaction surveys for customer feedback, but the present day Digital systems allow QA teams to create actionable intelligence through customer experiences which can be used for predictive and prescriptive decision making in testing and delivering digital assurance and provide a better quality insight.

gallop-software testerAbout the Author: Abhijeet Srivastava is an Associate Manager at Cigniti Technologies. He is a part of Enterprise Solutions Group which primarily helps convert Leads to Deals by devising the best solutions. He holds a B.Tech in Electronics & Communication Engineering from Sikkim Manipal Institute of Technology and PGDM from TAPMI, Manipal. His Core Skills are Business Analysis, Sales pitch, Architecting Solutions, building Proposal, etc.


  • Cigniti Technologies

    Cigniti is the world’s leading AI & IP-led Digital Assurance and Digital Engineering services company with offices in India, the USA, Canada, the UK, the UAE, Australia, South Africa, the Czech Republic, and Singapore. We help companies accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership.

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